Sunday Swagger: The Golf Brand That Proved Performance Can Have Personality
Think of khaki pants and basic Nike polos. Sunday Swagger is the California-based direct-to-consumer brand that put the golf course fashion trend onto the runway.
Founded in November 2019 by entrepreneur Mark Carmona, the vision behind Sunday Swagger is clear: Never compromise on performance in the name of personality. Where mainstream golf apparel sought to be discreet and subdued, Sunday Swagger chose to stand out – with boldly printed products that function as well as they look.
And they succeeded. Since then, the brand has grown three hundred percent each year from launch, without any external investments and with over 300 different designs.
What Does Sunday Swagger Sell?
From your screenshot, the brand is fully stocked for the whole family:
1. MEN, WOMEN, YOUTH
Every signature print — like the viral Splatter, Stylin', and The Gambler — is available in men's, women's, and youth sizes. The matching family concept launched in 2021 for women and 2022 for youth has become their biggest growth driver. Father's Day matching polos are now a cult favorite, with families tagging #SundaySwagger across social media.
2. BEST SELLERS & MATCHING
The Best Sellers page is where new golfers start. If a print sells out, it never comes back — Sunday Swagger pivots to new drops weekly, creating FOMO and collectibility. Their Matching collection offers His & Hers sets perfect for couples tournaments.
3. HATS, ACCESSORIES & More
Beyond polos and t-shirts, they offer outerwear, premium headcovers, ball markers, and that FREE Golf Towel ($15 value) on orders over $200+ you see at the top.
All apparel is designed in their SoCal HQ with 4-way stretch, moisture-wicking, breathable fabric — guaranteed to turn heads and spark conversation.
The Collabs That Broke The Internet: COLLABS
This is what makes Sunday Swagger different. Look at your COLLABS dropdown:
- U.S. Army x Sunday Swagger: Their most meaningful collection ever. Officially licensed U.S. Army polos, hats, headcovers, and towels to honor service while swinging in style.
- Guinness® x Sunday Swagger: Second collaboration in 2025, now expanded for Fall. Blends Irish heritage with California cool, including custom beer sleeves.
- Pennzoil® x Sunday Swagger: For the motorheads who golf.
- Uncrustables® x Sunday Swagger: Featuring their twist on the beloved mascot with the slogan "Snack, Swing, Repeat."
- Dole® x Sunday Swagger: Tropical, fun, and perfect for summer rounds.
They've also done collabs with Fireball, Coors, and Islands Restaurants, with 500+ wholesale partners.
Join The Sunday Club
Loyal fans join The Sunday Club — $20/year for exclusive early access to new designs, free shipping, higher discounts, and 10% cash back.
If you want to look good, feel good, and be the most memorable group on the course, it's your Swagger. Embrace it. Own it.
Shop at SundaySwagger.com